About Agent Awareness
RateHighway positions itself as the world's foremost authority on LLM travel considerations for the car rental industry. [CLAIMS REVIEW: superlative requires a claims-register entry, CLM-06]
Like the industry firsts before it, rate shopping, utilization-based pricing and AI, we hold that leadership carries an obligation to the community: to discover, to understand, and to make available the tools necessary to optimize your revenue management and distribution. Agent Awareness is our latest product in that tradition.
What it is for
Travelers now ask AI assistants where to rent a car, what it costs and whether a car is available. An operator can hold the fleet, the better rate and a working booking path and still be absent from the answer, because the assistant does not associate the brand with that airport. Agent Awareness is designed to reveal and measure that, per brand and location, and to check what the assistant said against what was actually sellable.
Where it stands
Agent Awareness is a pre-release product. Its official version is planned for 2027. It is a creation of project APOGEE and a member of the RateMonitor Elite (RME) family, with optional integration. Nothing in the pre-release measures agent awareness today, and every figure shown is simulated.
Suggestions
For product suggestions, write to .